What You’re Doing & Why
“If you don’t know where you’re going, any road will take your there.” Any enterprise that’s without purpose, or is uncertain or unclear of its end game – risks losing its way and failing to achieve anything. Whatever is your purpose, shapes how you are going to achieve it. Growing a company to be sold [...]
How It’ll Be Achieved
Your company is not a business. It’s only the vehicle that contains your proposition, together with the business model that’s required implement it and the resources to execute it. Successful businesses prove this principle, as do the many failed and faltering ones. For example the first phase of Apple focused entirely on the product. Anyone [...]
Your Own Economy
Your company is part of a unique micro-economy; with its customers, partners and competitors. It functions across the market niches where your products should prosper. Niches that are part of greater markets. Your micro-economy obviously consists of customers. But it also contains partners and competitors. It has a geography, physical or virtual, which is important [...]
Your Crew
We often use the term management crew rather than team , which is more vague. A crew implies the coordinated working of a vehicle or vessel. In other words a crew is part of something else, which has purpose – to get somewhere. A crew needs to have the right competencies and skills for your [...]